Why Voluspa’s $38 coconut wax candles hit 5.7M TikTok views with 3 triggers luxury brands miss
Picture yourself scrolling TikTok at 9 PM. The screen glows with a mesmerizing unboxing video: hands unwrapping tissue paper, revealing an embossed glass jar catching lamplight. The creator strikes a match. Coconut-papaya warmth fills your imagination through the screen. This isn’t just another candle review—it’s Voluspa’s coconut wax empire conquering 5.7 million views and redefining … Lire plus









